Improve Your Facebook Ads Perform By Using These Simple Tips
Improve Your Facebook Ads Perform By Using These Simple Tips
Do you use Facebook advertising to market your business?
Facebook advertising can be an incredibly useful tool for driving more traffic to your website, converting leads and maximizing overall profits.
Considering the many benefits, it's not surprising how many businesses utilize Facebook as a dependable marketing platform. In fact, over three million businesses throughout the world use Facebook as a platform for advertising.
However, creating the perfect Facebook advertisement isn't always easy. This especially rings true ever since Facebook made serious changes to their news feed algorithm.
If you're a business looking to maximize the appeal of your Facebook ads, you're going to want to read this. We're uncovering seven tips to make the most out of your Facebook ads and maximize your success!
1. Have a Simple Call to Action
No ad is complete with an effective call-to-action.
Without a call-to-action, your viewers may simple "view" your ad and move on. It's a simple way of telling your audience exactly what you'd like them to do next.
It also significantly increases the likelihood in which they will click on your add. Call-to-action links have been known to increase clicks by 371 percent!
If your goal is to increase your sales, add a simple "buy now" to your advertisement. Not only is this simple and direct, it links your clients to a page from which they can purchase that product easily and on-the-spot.
2. Create an Eye-Catching Visual
Let's be honest, most first impressions are made by the eye.
So, the trick to getting as many eyeballs on your advertisement is to create a design that is as visually appealing as possible.
To do so, select an image with a single focus. You don't want to have to overwhelm your audience with too many points to focus on. You'll also want to ensure that the photos you choose for your advertisements follow some sort of consistency.
People want to be able to recognize a certain type of photo as belonging to your brand. This also helps your brand to build a reputation and a more widely recognizable online presence.
3. Minimize Copy
When it comes to attracting the eye of your audience, too much copy can be intimidating to read.
Users want to understand what it is our business is selling without having to read complication jargon. Instead, opt for limited copy that outlines your message in a simple manner.
Focus on the essential message that you are trying to convey and scrap the rest. If you feel that this is reducing valuable content, you can add a "read more" option.
4. Have a Great Landing Page
Remember that your advertisement is only as good as your landing page.
When people click on your ad, they are being redirected to a specific page within your website. Take the time to ensure this page is not only as visually appealing as the add itself, but also relevant to the ad.
For example, if a clothing store is running an advertisement for new spring inventory, the ad should direct the view to the spring inventory page. Too often, the ad instead directs the viewer to the general website.
5. Define Your Audience
When creating a Facebook ad, you should always strive to have a custom audience. This is the demographic of people in which your ads will be targeted.
So, for example, a company selling a device to help reduce menstrual cramps may want to target strictly women. Furthermore, they may want to target women between the ages of 15 and 40 that experience menstruating.
This allows you to be sure that your ads are reaching the right audience. It also means that money is not being wasted on those who are outside of your target audience.
6. Try Video
Video advertisements have a much greater organic reach than traditional advertisements.
Because Facebook is competing against Youtube for video popularity, they are encouraging their users to upload more video content. In doing so, Facebook has created a platform to make video advertising more simple and affordable for businesses.
If you're new to creating video, a common video to start with is an explainer video. This is a simple, short video that explains your business and what it can offer to your clientele.
The odds of your viewers remembering your business through a video as opposed to traditional content speaks for itself. Studies reveal that viewers remember 95 percent of the information provided in a video. This is as compared to only 10 percent when read.
When shooting such a video, it's important to include a call-to-action at the end. This explains to your viewers what they can do if they enjoyed your content. It could be anything from like and share to directing them to your company website.
7. Understand Facebook Analytics
As with any marketing, it's essential to monitor your advertisements and modify if necessary. After all, if you're going to spend the time creating the perfect ad, you need to be able to understand the analytics.
Facebook Analytics is a simple tool that allows you to measure the performance of your ads. It will allow you to track which followers are most interacting with your page and which areas of your page are getting the most clicks.
Take note of which angles of the ad performed best and replicate this success with your next ad.
The Steps to Creating the Best Facebook Ads
There's no denying the mass appeal of Facebook ads.
However, since Facebook changed the ways in which the news feed operates, businesses have had to develop new strategies to make the most of their advertisements.
Creating the perfect advertisement isn't always easy. But, if you're putting your time, effort, and money into creating an advertisement, you're going to want to ensure that it's effective.
When it comes time to create your next Facebook ad, be sure to consider these useful tips. It just might be the difference between an advertisement that converts and an advertisement that merely resides on a news feed.
For more tips and tricks on digital marketing, be sure to visit our blog!