10 Reasons Why Your Business Must Have a Website
10 Reasons Why You Must Have a Small Business Website
In the early days of the internet, it was not an absolute necessity for a business to have its own website. However, the early days of the internet are no more. These days, it's of utmost importance that your business has its own website.
Hesitant to go online? Wondering if your business will actually benefit from doing so? We're here to tell you that it will!
Here are 10 reasons why you must have a small business website.
1. It Helps Legitimize Your Business
The fact of the matter is that we're living in the digital age. If your business does not have an online presence, it will lose legitimacy in the eyes of consumers.
Having a functional and attractive website for your small business provides it with an air of professionalism that otherwise wouldn't have. It also shows that your business is serious about what it does, and how it can help its customers.
2. Optimizes Your Online Control
Regardless of whether your business has a website, your business's name will appear online. Past customers will leave reviews of your business and will have a large effect on whether or not potential customers want to do business with you in the future.
The question is: do you want these customers to have complete control over your online presence, or do you want to take the reigns? Having a website allows you to present your business online as you want people to see it; not as disgruntled customers want people to see it.
3. Serves as Cheap Advertisement
Want to advertise to thousands of people for a fraction of the price that you'd pay for most types of advertisement? If so, your business needs to have a website.
Properly created and maintained business websites act essentially as marketing ads for their respective companies. When consumers search Google for a specific type of service in their area, websites of companies which provide that service will show up.
4. Alerts Consumers of Your Business's Existence
These days, around 85% of consumers use the internet to find local businesses. Of course, in order for these consumers to find these businesses online, these businesses need to exist online; these businesses need websites.
For example, let's say that someone is searching Google for a transmission repair company in Seattle. If that person types in something to the effect of "transmission repair Seattle," websites for all transmission repair companies in Seattle will appear. If a specific transmission repair company's website does not exist, that transmission repair company will not be found online.
In essence, by not having a website, you severely reduce your chances of being discovered by potential customers.
5. Keeps Your Customers in the Loop
Want to make your loyal customers happy? If so, it's necessary for you to keep them updated on what's happening with your business.
The best way to do this? By using the internet!
Through your website (and through social media), you can maintain regular communication with all of your customers. This will keep your customers invested in your business, prompting them to come back again and again.
6. Consumers Expect It
In this day and age, consumers expect companies to be online. If your business is not online, consumers are going to think of it differently. While some loyal customers will continue to give you business, many customers will move on to competing businesses which they see as more functional.
7. Allows Consumers to Shop 24/7
From the point-of-view of the consumer, one of the great things about the internet is that it allows for shopping at literally all hours of the day. E-commerce has allowed consumers to buy anything they want from the comfort of a computer chair at 2:30 in the morning.
If you're not selling at 2:30 in the morning, one of your competitors is. You don't want to lose valuable business because you don't have a website.
8. Informs Consumers of Products and Services
The truth is that most people are shy. Most individuals are not going to call a business up and ask that business what it does. They are instead going to look for that business's products and services on the internet.
Of course, if your business doesn't have a website, consumers will not be able to look up your products and services. What will they do when they can't find your website? In an ideal world, they will call you; but, in most cases, they'll just move onto a competing business that they can find online.
9. Snags Customers That You Otherwise Wouldn't Have
As was noted above, the vast majority of consumers find local businesses by searching for them online. Therefore, if you're not online, you are missing out on a mass amount of potential customers.
By properly maintaining your website, you increase its SEO or Search Engine Optimization. When you do this, you allow it to become more visible on search engines such as Google and Bing.
When online users utilize search engines to find a service or product that they want, they will first come across websites which have utilized proper SEO techniques. The goal is to make sure that one of those websites belongs to your business.
10. Improves Overall Customer Service
There's nothing more annoying for a customer than when he or she can't receive adequate customer service. Generally, when customers receive poor customer service from a company, they move onto a competing company. In fact, a study shows that, collectively, businesses lose out on around 75 billion dollars annually due to poor customer service.
Want to keep the lines of communication open with your customers as much as possible? A website will not only allow for 24/7 inquiries, it will also accommodate a "Frequently Asked Questions" section.
Need Help With Your Small Business Website?
Have we convinced you? Ready to build your small business website? If so, and if you're looking for assistance, we here at Hexalinks are the people to see.
Regardless of where your business is located, we can help you to create and maintain a website which draws and retains traffic.
Contact us now to discuss your needs!